“Your customers deserve to be ‘known’ in your directories”
It's every marketer's nightmare: a flawing customer directory. This is asking for both customer agitation and unnecessary costs right from the start. By cooperating we all share our accumulated knowledge of these customer directories, in which CDDN plays a central and independent role.
Data quality according to new modern thinking
CDDN emerged from over 15 years data quality experience. Perfect data management has no secrets for us. We are a new generation of entrepreneurs operating through modern management skills and principles. E.g. making better use of each other's knowledge by strategic partnerships with macro data partners and seeking sustainable competitive advantage for ‘BV Nederland’. We can thus say we clearly believe in long term cooperation and transparency.
From CDDN QualiData perspective this brings about that, together with Dutch trade and industry, we are building a knowledge alliance (the ‘Basisadministratie’). In addition, new management skills are being developed, innovative organisational standards are being used and higher quality ways of employment (working smarter) are realised. The development of the social innovation principle means an improvement of the joint competitiveness and productivity.
Companies and Institutions are discovering the benefits of CDDN’s innovative services. By mutually sharing information when having the same consumers as clients, the biggest and best reference file of the Netherlands is being built. An desired outcome on its own, and a great stride forward, in comparison to traditional data quality solutions.
Within the data management community QualiData, only information as mentioned below is managed:
- name (initials, prefix, last name/maiden name);
- address (street, house number, house number addition and residence);
- (mobile) telephone number (s);
- e-mail address (es);
- sex code (male/female);
- date of birth;
- date of last contact at customer address.