The online gaming market is highly regulated and requires a flawless approach to customer registration and verification. Lucky 7 Casino, which entered this competitive market late last year, deliberately chose CDDN’s VerifyMe 3.0 as a crucial tool to meet the high standards expected of licensees. Erik Mertens, co-founder of Lucky 7 Casino, explains why reliability and local cooperation were decisive.

Lucky 7 Casino grew out of a passion for the gaming world and experience in the slot machine business and international poker tournaments. “Our background is clearly in this sector, so the move to create our own online casino made sense,” Mertens says. “We started preparing our license application in 2020, a complex process that took several years. We finally received our license in October 2024.”
The extensive preparation was essential because of the strict regulations and high quality requirements. Mertens: “Everything had to be tiptop, comparable to Champions League level. Especially as a smaller party with three shareholders, we could not afford any mistakes. That is why we selected experienced partners such as CDDN and Finnplay.”

Successful cooperation
Lucky 7 Casino deliberately chose Finnplay’s platform, thanks in part to their existing successful cooperation with CDDN. “The fact that other Dutch providers were already working with this gave us the confidence to start with VerifyMe 3.0 right away,” Mertens said. This cooperation allowed Lucky 7 Casino to immediately benefit from a smooth and reliable registration process.
VerifyMe 3.0 offers innovative features that add immediate value for Lucky 7 Casino. The enhanced ID scan and unique IBAN Name check make the registration process virtually error-free. Mertens explains, “From our launch, VerifyMe 3.0 allowed us to offer players an excellent user experience.”
In addition, Lucky 7 Casino deliberately chose strict limits beyond those required by law. “We clearly chose quality over quantity,” Mertens said. “With this approach, we attract mainly recreational players and minimize risk.”

Counterproductive
Although Lucky 7 Casino stands solid, Mertens worries about the future of the regulated market. “Increasing regulations, higher gaming taxes and restrictions on marketing make it more attractive for players to defect to illegal providers. This ultimately backfires on what regulation is trying to achieve.”
Despite these challenges, Mertens remains optimistic about the future, thanks to the solid foundation Lucky 7 Casino has laid. “Our main task is to provide a secure gaming environment. With reliable partners like CDDN, we continue to be successful in this. We trust that our careful approach and high-quality service will continue to make the difference.”