Did you know that, on average, 15% to 20% of a client database gets corrupted annually by duplicate registrations, incorrect input of information, household relocations, deaths, divorces, new estates and fraudsters? This all adds up after a couple of years. And that is a shame, because it costs money and causes irritation for clients.
To keep your client database complete and current at all times, we ensure that we check, correct and supplement your data. With this, we only validate the “NATEDIS”-data, which means name, address, telephone number, email, date of birth, initials and sex. We do not manage the competition-sensitive information of your company.
We ensure that your client database is qualitative, reliable and current. This way, you have security and can get the maximum return from your client database.
Sabine Tempel – Schoonenberg Hoorsupport:
“Correct data is essential to create a successful campaign… For that reason, we work with CDDN.”
Aside from asking the client to confirm their data, we check your client information through our Consumer Basis Administration. Next, the platform checks if any of your customers are present in the file of one of the participating companies and if that data matches. If that is the case, your information is current. If the other company has more recent contact information, or if one of the data partners with opt-in data has this client data, you will receive an update. In this way, you keep your client database complete and current because you are a member of one of the biggest reference platforms in the Benelux.
The investment to participate does not depend on the size of your client database alone. It also depends on how many of these activities you have undertaken yourself to keep your data current and accurate. In simple terms: we need less data buy-in for a current database (relocations, deaths, etc.). With an older and corrupted client database, we have more buy-in costs. For this service, you pay an annual tariff. As time progresses, you get an increasingly larger discount on this annual tariff because we do not have to buy as much client data. Of course, it has to remain fair.
Would you like to receive an obligation-free quote? No problem, simply get in touch with us.
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