Every year, more than 140,000 people pass away. Nothing is more painful for their loved ones than receiving messages from a company that is unaware the intended recipient is deceased. In many cases, companies do not take enough care to properly register this information, so as to avoid trying to reach deceased individuals.
The government does not disclose this information and many initiatives fail to register all deaths. CDDN is the first organisation to succeed in building a register of deceased persons that records 100% of all people who pass away.
In many instances, we also provide proof of death, e.g. in the form of an obituary.
Avoid annoying your target group and stop sending messages to deceased persons. By checking your records against this register on a daily or monthly basis, you can clean up your analyses and profiles and boost their effectiveness. After all, communicating with deceased persons contributes nothing to your bottom line.
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